The Alpokalja-Fertő Landscape Rural Development Association has decided to create a local trademark system in such a way that it can be linked to the common European territorial trademark “Quality of the Countryside” at European level as an umbrella trademark. This can, in the long run, provide the critical mass at European level that will lead to better outreach to consumers and reduce the administrative and advertising costs that are essential for the implementation and success of this international program at European level.